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OUTSIDE THE BOX

Kobob means “Korean Rice” in Korean, and in Korean food rice is definitely a must. Connie and Colin, the co-owners of Kobob, wanted to put traditional Korean food and flavours into a unique form that would also entice Canadians to try. With that simple idea in mind, Kobob Burger became the first of its kind to sell Korean burgers with rice buns as their staple item. The Kobob burger, has buns made of compressed Korean rice, and filled with a traditional Korean protein filling, like bulgolgi pork/beef, or spicy pork/chicken,

Picture this: it’s 1993 and you’re chilling on the couch, flipping through the newspaper while the TV drones on in the background. A distinctly tacky 90’s-style piano jingle hits your ear and you look up to see Michael Jordan and Larry Bird playing a game of HORSE – first one to miss has to watch the winner eat a Big Mac meal. They’re huckin’ baby hooks from the rafters and suddenly, you’re suddenly overcome with an urge to run (or, you know, casually jaunt) over to your nearest Mickey Ds.

One of the most common questions you’ll hear from your significant other is “Where should we go eat?” and most of the time, you don’t have a clue. Lucky for us in this day and age we have Instagram, with over 800 million users worldwide, it’s become the go-to platform to check out new eats. We tend to hear the terms “Foodie” or “Foodstagramer” quite often, and we gravitate towards these individuals because they showcase an array of stunning food photos. But do you ever stop and wonder what goes

Hypebeasts are generally pretty easy to spot in the wild. Think about the times you’ve seen someone wearing a hoodie with a red box and “SUPREME” written inside ($800+ value) while strutting around like he’s a boss. One question I get asked a lot about hypebeasts, being a bit of one myself, is whether we wear these pieces because we genuinely love the quality, style and fit, or if it’s just for the branding. That question is what inspired this article because I wanted to tie together 2 things that