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‘Bite Me, NYC’ is what is printed across the front of the holographic pastry box from Supermoon Bakehouse in New York. Saying that the box is ‘holographic’ might be an understatement — it is glossy and iridescent, but more importantly, when the afternoon Lower East Side sunlight hits it at the right angle the box radiates of every property that constitutes something as ‘Instagram bait.’ The highly photo-worthy design of the to-go pastry box is no coincidence. When one is waiting in line to purchase a bi-coloured croissant, the neon